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Dallas Art Fair

In Dallas News on February 6, 2009 at 5:25 pm

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Hm… even in a time of economic crisis, though not to the degree that it has been in the past 20 years, art is prevailing!  The most recent evidence of its ability to continue forward is the establishment of a new art fair in Dallas.  The fair is set to begin on Friday and will last for three days.  Over 30 galleries have registered for booths and will feature post-war and contemporary art.  

Art fairs, in the US at least, are relatively new developments and have been growing in popularity over the past decade.  Big shows like Miami Art Basel and the Armory Show in NYC have grown exponentially and turned into the “it” events that anyone and everyone want to be associated and seen at.  I think that galleries are realizing that attending art fairs, though slightly pricey, is an excellent opportunity to reach out to new audiences in different regions of the country.  As well, buyers like art fairs because it provides them with the most access to galleries’ best art, with very very little work and effort on the part of the buyer (all they have to do is show up).  

In today’s economy, it’s hard to determine the success that the fair will achieve (in financial measures).  Will people be browsing?  Or buying?  The article in the Dallas News says that galleries are optimistic – whether they actually are though, is hard to tell (I mean, OF COURSE a dealer is going to say that… it would be bad press not to!).  I’m interested to see the outcome of this new fair.